Elvis Presleys first major single for Sun Records was the first rock and roll record,4 but, at the same time, Big Joe Turners Shake, Rattle Roll, later covered by Bill Haley,5 was already at the top of the Billboard R B charts. Other artists with early rock and roll hits included Chuck Berry, Bo Diddley, Fats Domino, Little Richard, Jerry Lee Lewis, and Gene Vincent. Bill Haleys Rock Around the Clock 1. Billboard magazines main sales and airplay charts, and opened the door worldwide for this new wave of popular culture. Soon rock and roll was the major force in American record sales and crooners, such as Eddie Fisher, Perry Como, and Patti Page, who had dominated the previous decade of popular music, found their access to the pop charts significantly curtailed. DiversificationeditRock and roll has been seen as leading to a number of distinct subgenres, including rockabilly, combining rock and roll with hillbilly country music, which was usually played and recorded in the mid 1. American popular music has had a profound effect on music across the world. The country has seen the rise of popular styles that have had a significant influence on. Carl Perkins, Jerry Lee Lewis, Buddy Holly and with the greatest commercial success, Elvis Presley. In contrast doo wop placed an emphasis on multi part vocal harmonies and meaningless backing lyrics from which the genre later gained its name, which were usually supported with light instrumentation and had its origins in 1. African American vocal groups. Acts like The Crows, The Penguins,5The El Dorados and The Turbans all scored major hits, and groups like The Platters, with songs including The Great Pretender 1. The Coasters with humorous songs like Yakety Yak 1. The era also saw the growth in popularity of the electric guitar, and the development of a specifically rock and roll style of playing through such exponents as Chuck Berry,5Link Wray, and Scotty Moore. Also significant was the advent of soul music as a major commercial force. It developed out of rhythm and blues with a re injection of gospel music and pop and was led by pioneers like Ray Charles and Sam Cooke from the mid 1. By the early 6. 0s figures like Marvin Gaye, James Brown, Aretha Franklin, Curtis Mayfield and Stevie Wonder were dominating the R B charts and breaking through into the main pop charts, helping to accelerate their desegregation, while Motown and StaxVolt Records were becoming major forces in the record industry. All of these elements, including the close harmonies of doo wop and girl groups, the carefully crafted song writing of the Brill Building Sound and the polished production values of soul, have been seen as influencing the Merseybeat sound, particularly the early work of The Beatles, and through them and others the form of later rock music. Some historians of music have also pointed to important and innovative technical developments that built on rock and roll in this period, particularly the Wall of Sound pursued by Phil Spector. DeclineeditCommentators have traditionally perceived a decline of rock and roll in the late 1. By 1. 95. 9, the death of Buddy Holly, The Big Bopper and Richie Valens in a plane crash, the departure of Elvis for the army, the retirement of Little Richard to become a preacher, prosecutions of Jerry Lee Lewis and Chuck Berry and the breaking of the payola scandal which implicated major figures, including Alan Freed, in bribery and corruption in promoting individual acts or songs, gave a sense that the initial rock and roll era had come to an end. More recently some authors have emphasised important innovations and trends in this period without which future developments would not have been possible. While early rock and roll, particularly through the advent of rockabilly, saw the greatest commercial success for male and white performers, in this era the genre was dominated by black and female artists. Rock and roll had not disappeared at the end of the 1. Twist dance craze of the early 6. Chubby Checker. 1. Having died down in the late 1. The Marcels, The Capris, Maurice Williams and Shep and the Limelights. The rise of girl groups like The Chantels, The Shirelles and The Crystals placed an emphasis on harmonies and polished production that was in contrast to earlier rock and roll. Some of the most significant girl group hits were products of the Brill Building Sound, named after the block in New York where many songwriters were based, which included the number 1 hit for the Shirelles Will You Love Me Tomorrow in 1. Gerry Goffin and Carole King. Windows 2008 R2 Foundation Isolation. Surf musiceditThe instrumental rock and roll pioneered by performers such as Duane Eddy, Link Wray, and The Ventures was developed by Dick Dale who added distinctive wet reverb, rapid alternate picking, as well as Middle Eastern and Mexican influences, producing the regional hit Lets Go Trippin in 1. Like Dale and his Del Tones, most early surf bands were formed in Southern California, including the Bel Airs, the Challengers, and Eddie the Showmen. The Chantays scored a top ten national hit with Pipeline in 1. Wipe Out, by the Surfaris, which hit number 2 and number 1. Billboard charts in 1. The growing popularity of the genre led groups from other areas to try their hand. These included The Astronauts, from Boulder, Colorado, The Trashmen, from Minneapolis, Minnesota, who had a number 4 hit with Surfin Bird in 1. The Rivieras from South Bend, Indiana, who reached number 5 in 1. California Sun. 2. The Atlantics, from Sydney, Australia, made a significant contribution to the genre, with their hit Bombora 1. Surf music achieved its greatest commercial success as vocal music, particularly the work of the Beach Boys, formed in 1. Southern California. Their early albums included both instrumental surf rock among them covers of music by Dick Dale and vocal songs, drawing on rock and roll and doo wop and the close harmonies of vocal pop acts like the Four Freshmen.