C dynamic memory allocation refers to performing manual memory management for dynamic memory allocation in the C programming language via a group of functions in the. We would like to show you a description here but the site wont allow us. This was done 1. 00 through SEO and content strategy. Before we dive in, allow me to clarify a few things The website reached over 1. This was a new domain, registered just a couple months before launch. This was done in a language I do not read nor speak Japanese. Japanese is a non roman character language, making it nearly impossible to use most of the popular SEO tools. The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results. Key Drivers of Traffic Growth. There were a few key elements that led to the widespread and sustained growth of the project, these range from commonsense to technical, but come down to three main focus areas Math we took a mathematical approach to designing an evaluation model that would allow us to gauge opportunities based on their potential returns. Ultimately this led to the creation of what we now call our keyword opportunity evaluation, which is a financial model that measures the approximate output traffic based on a finite set of inputs, including elements like average DA, number of links linking domains, age of site, content footprint, etc. Analysis Using our newly built algorithm we got to testing, creating websites to test content patterns and architecture. We were quick to declare defeat within verticals without traction, and paid close attention to where the traffic was growing the most. The algorithm started to take shape and after roughly 3 months was able to identify within an order of magnitude the amount of traffic we could acquire for a given set of costs. Pumpkin Hacking This is a term that I came across thank you Peter Da Vanzo that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didnt perform. First Month After Launch. Click to Enlarge. With zero promotion and no advertising, we had a decent first month, bringing in over 2,0. This was mostly due to our pre launch strategy which Ill explain more later in this post. Nine Months After Launch. Click to Enlarge. After only 9 months we were 3 months ahead of schedule to pass 1. Do you want to get traffic results like these for your website Get a free SEO quote for your website Traffic Sources. Click to Enlarge. As you can see in the screenshot above, organic search drives the most significant portion of our traffic. Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, only on our website, to test different language and call to actions to drive conversions. Building a Keyword Database. This is an obvious no brainer for all SEOs, however, unlike most search campaigns this was a big keyword database, to the tune of 5. The main idea here was leave no stone un turned. Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations. We first went through all of our target search verticals, as dictated by our chosen go to market categories, which I think was roughly 1. The next step was to identify the top 1. URLs that were currently ranking. From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, and then aggregating opportunities to discern which categories we needed to focus on to grow traffic. Essentially we targeted the low hanging fruit keywords identified by our model that could generate a minimum level of traffic in 3 months or less, with a minimum investment in content development. I watched obsessively which phrases and topics generated the most traffic. As soon as a topic began to grow legs, we would focus additional keyword research on finding concepts and phrases that were both complimentary and contextually relevant. Designing a Content Strategy. This is the single hardest part of any content focused website or project. The key to success on this particular project was taking a page out of Jeff Bezos book, and becoming obsessed with our customers. We not only embarked on an aggressive ab testing schedule, but we constantly reached out to our users for feedback. We asked tough questions, ranging from what users liked and disliked colors, fonts, and layouts but also the specific components of the website they found to be less than ideal or even sub par. We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 1. It started to work. Once we saw the needle begin to move on our user engagement metrics time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy analyzing our audience. Targeting the right audience is so much harder than it sounds. I can honestly say from the experience of working on this project it is almost never as it seems. We began with targeting a very large segment of users remember that time I talked about a keyword database of over 5. Information Architecture with SEO in Mind. Please allow me to preface this by saying that I am bias in my opinion the architecture of a website is critical to achieving SEO success. My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture Its Scalable. Its Crawlable. Its Tiered. Scalable architecture is an obvious one you need a system that can grow as large as you wantneed it to. Crawlable is nothing new to anyone in SEO this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is ensuring that the content is rendered code wise in the most ideal format for robots to parse takes more consideration than just laying out your divs to properly render your designs. To do this properly you need to make sure all of your code is in the right place, and more so, check how each crawler sees your page. Take every opportunity to DRY out your code as much as possible, remember modern code is designed to cascade for a reason. Information tiering is a concept I have long time preached to anyone who has ever talked with me, at length, about SEO. It means that your URL architecture should be built in a way so authority flows upwards through your directories. For example, if I wanted to build authority around a core concept, I would focus my domain on that concept. If I then wanted to build relevance around specific locations for that concept, I would structure my URLs so that all relevant content for that location fed upwards to a location specific directory. So lets say I had an SEO consulting firm with locations in several cities across the U. S., I would design an architecture that would allow for location specific information to feed upwards through my directories. So something like Nicks. SEOFirm. comPhiladelphiaSpecific Location Content. The specific location content could be the team, any value add competencies, anything geo specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of Philadelphia. Link in sub directories can feed authority to parent directories.